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Your Professional Brand Includes How You NegotiateBelow is an excerpt from theglasshammer.com.Learning to Negotiate EarlyIt's a common misconception that the wage gap is something women experience later in their careers as they climb the corporate ladder. In actuality, it's something women face during their first job out of college. AAUW's report Behind the Pay Gap revealed that one year out of college, women working fulltime earn only 80 percent as much as their male colleagues. Then, about 10 years after graduation, women fall even farther behind, earning only 69 percent as much as men. This is part of the reason AAUW partnered up with the WAGE Project in 2009 for $tart $mart Salary Negotiation Workshops. Originally piloted by WAGE in 2007, the workshops are currently taking place on college campuses across the country with the goal of teaching college women to negotiate for salaries and benefits as they enter the job market. Gail Johnson is a $tart $mart workshop facilitator and a lecturer at the College of Business & Technology at the University of Texas at Tyler with over three decades of experience in management at Fortune 500/1000 level companies. The biggest issue she faces with her students is their inability to communicate their value in the workplace, which is why Johnson's courses place emphasis on professional branding. "Young women already have to face the wage gap from the get-go, so not being able to tell employers why they're valuable will only put them further behind," Johnson said. "If finding out how much less they're set to make than their male colleagues isn't enough to snap them out of it, then nothing will." Johnson tells a story that should give most women a jolt. After an AAUW event, the lecturer was speaking to Lilly Ledbetter, the woman whose name accompanies the Fair Pay Act. It is common knowledge that Ledbetter received no compensation at all as a result of the law passed in her name, but during her conversation with Johnson, the trailblazer revealed that her male counterparts are making $1,000 more than her in retirement each month. "I know all about the issues, but hearing her say that really made me pause," Johnson said. "It's all tied together. If you don't learn to negotiate, if you don't demand to be paid the rate you're worth, it doesn't just affect you in the short-term. Getting the salary you deserve is so important, but it's about more than a salary; it's about your retirement benefits and your quality of life once you stop working. It's no coincidence that the group going into poverty the fastest is elderly women." Click here to read the entire article at theglasshammer Add new comment
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